media investment

media investment
ассигнования на средства рекламы

Англо-русский словарь промышленной и научной лексики. 2014.

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  • Media buying — is a sub function of Advertising management. Media Buying is the procurement of the best possible placement and price of a piece of media real estate within any given media. The main task of Media Buying lies within the negotiation of price and… …   Wikipedia

  • Media Prima — Berhad Type Integrated Media Company Industry Television Broadcasting, Radio, Content Creation, Print, Outdoor and New Media Founded 23 September 2003 …   Wikipedia

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

  • Media agency — A media agency (or media shop) is a company which help companies to communicate with current and potential consumers and/or the general public.[1] These agencies work with their clients to understand the business issues, their markets and their… …   Wikipedia

  • Media Contacts — Advert|date=January 2008Infobox Company company name = Media Contacts company company type = Corporation foundation = 1997 location = Madrid (HQ), 26 Offices worldwide key people = Don Epperson (Chief Executive Officer), Anthony Rhind (Chief… …   Wikipedia

  • Media Development Loan Fund — (MDLF) is a New York registered 501(c)(3) non profit corporation and investment fund that provides low cost financing to independent news media in countries with a history of media oppression. It works with newspapers, radio stations, and TV… …   Wikipedia

  • Media Engagement Framework — The Media Engagement Framework The Media Engagement Framework is a strategic construct used by marketing professionals to understand the behavior of social media marketing based audiences. The Media Engagement Framework consists of the… …   Wikipedia

  • Media Sports Investments — (MSI) is a London based international investment fund[1] that until June 2006 was headed by the Iranian born, British educated, businessman Kia Joorabchian. It has attracted considerable attention for its ownership between 2004 and 2007 of… …   Wikipedia

  • Media influence — or media effects are used in media studies, psychology, communication theory and sociology to refer to the theories about the ways in which mass media affect how their audiences think and behave. Connecting the world to individuals and… …   Wikipedia

  • Media coverage of climate change — has significant effects on public opinion on climate change,[1] as it mediates the scientific opinion on climate change that the global instrumental temperature record shows increase in recent decades and that the trend is caused mainly by human… …   Wikipedia

  • Media cross-ownership in the United States — Media cross ownership refers to the ownership of multiple media businesses by a person or corporation. These businesses can include broadcast and cable television, radio, newspaper, book publishing, video games, and various online entities. Much… …   Wikipedia


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